Table of Content
(533 views)
Introduction
In the world of online gaming, poker platforms find themselves under non-stop pressure with regards to welcoming new players on board, sustaining existing ones and ensuring consistent year-on-year revenue growth. One of our clients, the mid-sized poker platform, did not meet expectations in any one of these points. With advanced poker software introduced into their product, the changes were quite startling. This case study attempts to narrate how our state-of-the-art software helped clients increase user engagement, grow players, and ensure revenue.
Client Background
The client was running an online poker website where players could participate from North America and Europe. Although the client had a very loyal and constant stream of players, the problem was they couldn't hold on to the ones they already had, and new ones didn't want to join, plus revenue wasn't growing. Of course, it didn't help that there was ever-growing competition from larger, more established brands offering significantly more game types, and the platform had opportunities to improve the user experience.
The main issues that the client had were as follows:
- Lack of Variety: They only provided a limited version of traditional poker games; it was highly limiting for the user.
- The user interface is outdated: the user interface for the platform is workable but not carrying any contemporary elements that today's player craves.
- Poor analytics: they could not have been in a position of having any analytical tool to measure the behavior of a player and, therefore, be able to run promotional activities at the right time.
- Problematic monetization: the client did not have any proper in-game purchase and loyalty plan.
Our Solution
We developed a whole poker software solution, adapted precisely to the needs of the client. Our product had the best features and tools to solve all their problems. The main components of the solution are:
Extensive Game Library:
- We provided access to a rich collection of different poker games such as Texas Hold'em, Omaha, 7-Card Stud, and custom game types.
- These updates were aimed at casual gamers as well as professional experts. Hence, it reached the maximum potential of the platform.
Redesigned User Interface:
- We have redesigned the UI of the platform to ensure a clean, intuitive, and visually appealing experience.
- Dynamic animations, customized avatars, and seamless transitions have been added to provide a more wholesome user experience.
Advanced Analytics Engine:
- Analytics tools that track player behavior, session length, and spending patterns were included.
- This information was important to the customer in developing unique promotions and reward programs that kept players.
Improved monetization capabilities:
- Our app was driven by a robust virtual currency system. It enabled people to purchase chips, participate in premium tournaments, and even unlock specific features.
- Multiple loyalty programs with rewards through free entries, virtual goods, and bonuses kept players hooked.
Mobile Optimized
- It is completely mobile optimized, hence smooth on all devices.
Implementation Process
The implementation process was segmented into phases as shown below:
Assessment and Planning:
- We did an extensive study of the client's infrastructure and existing users.
- Detailed deliverables and timelines were defined on the roadmaps.
Development and Integration:
- The in-house development team worked directly with the developers at the client's end to have the software integrated into their application.
- Full test to guarantee stability, security, and speed for the solution.
Launch and Training
- We launched the platform, and the marketing was done to persuade the existing and prospective users to take up the system.
- We trained the client's staff on how to utilize the analytical tools and navigate the new functionality.
Ongoing Support
- We ensured that technical support was available 24/7, and software updates were released regularly to remove bugs on the platform.
Results
After six months of our poker software, the client experienced a tremendous rise in the following key metrics:
User Acquisition
- The user base of the platform increased by 45% due to the new game modes and easier mobile access.
- The new UI attracted a new age group to it. More clients were added.
User Engagement:
- The average session time increased by up to 30% due to the users spending an elongated time playing and discovering new sorts of games and features.
- The loyalty program was executed at a rate of 60%, and this meant that the players returned and played similarly.
Revenue:
- The monthly revenue increased by 50% because there were in-game purchases and premium entries into tournaments.
- The virtual currency system succeeded and added up to 35% in the revenue growth rate.
Retention Rate:
- Retention rate was increased to around 25%; customers appreciated and mentioned games available on the web portal and added incentives for the motivation of staying.
Customer Testimonial
“Partnering with AIS Technolabs was the best decision we’ve made. Their poker software transformed our platform, making it more engaging and profitable than ever before. The new game modes, analytics tools, and monetization features have exceeded our expectations. We’re excited to continue this journey with their support.” — John D.
Lessons Learned
Variety Drives Engagement:
- Providing different game modes appeals to a wider audience and keeps players hooked for longer.
Data-Driven Decisions Matter:
- High analytics aids in the personalization of marketing and promotions, thereby significantly helping in retention as well as revenue.
User Experience Is Essential:
- Modern intuitive UI enhances player experience with a more revisit rate.
Mobile Optimization Is Inescapable:
- It is crucial for the entertainment industry, with mobile usage at an all-time high today.
Conclusion
This is a success story of how our poker software transforms an online gaming platform. Our client was assisted in solving their key pain points and implementing innovative solutions to ensure remarkable growth in users and revenue. Whether you are a new entrant or an established player in the online poker industry, our software will deliver similar results for your platform. Let AIS Technolabs help you take your poker platform to the next level.
Mary Smith
Mary Smith excels in crafting technical and non-technical content, demonstrating precision and clarity. With careful attention to detail and a love for clear communication, she skillfully handles difficult topics, making them into interesting stories. Mary's versatility and expertise shine through her ability to produce compelling content across various domains, ensuring impactful storytelling that resonates with diverse audiences.